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At Acumen, we believe that life is all about dreaming a big dream, planning how to make that dream come true and then working towards achieving it. That’s why we made it our driving force. And that is what we help our clients and associates to do. |
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The Dream |
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Cut to 1996: The Indian markets were still very small, largely unorganized, and more or less a closed &opaque market. A group of professional stockbrokers dreamed of changing that. The dream was to spread the equity market cult across the country and making investing a pleasant experience. The Idea was to take the markets to the investors instead of the investors having to come to the markets and to give them fair, transparent efficient & time bound services. It was with this dream that the Acumen group was born. |
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The Plan |
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A lot of planning was required to achieve the lofty dreams that the promoters had. The 5 most important areas were identified: |
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Great Human resource |
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Entire range of financial products |
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Great Technology |
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Great Research and awareness programmes |
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Great Infrastructure & Reach |
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Once the fundamentals were identified, we set about the putting the plan into action. |
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A good team was put in place, and HR policies were chalked out to fairly reward and retain our human talents. |
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Memberships of all the leading exchanges, both in the capital markets (BSE & NSE for both Cash and futures segment), commodities markets (MCX, NCDEX and NMCE) and currency markets (NSE & MCX SX) were taken, as was that of NSDL for depository operations, and portfolio management license for managing client portfolios. We also took membership of DGCX, an international commodity and currency exchange based in Dubai. We are also members of the MCX SX
We now offer all financial products to our clients: |
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Equity trading |
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Commodity trading |
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Currency Futures |
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Interest Rate Futures |
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Depository Services |
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Mutual funds |
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Insurance |
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IPO |
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Realising at a very early stage that technology would drive future growth and play the key role in developing the Indian markets, we invested heavily in it, being one of the first to use the CTCL ODIN software for front end trading, HCL’s private V Sat network for connectivity, Apex Software’s Lidha Didha for back office servicing, and Asian CERC’s online trading software for internet trading. It was a move that paid off, as is proven from the fact that these software and technologies are today among the most sought after in the Indian Capital markets. Talk about early movers. |
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We conducted training programmes across the country to make investors aware of the changes happening in the financial markets and the opportunities that were opening up, developed in-house research that were sent to our associates on a regular basis. Technical calls for intraday trading and investments calls are regularly given to all our clients over mail, chat, SMS and trading platforms. |
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Our service is customer oriented and so we believe the dictum: Customer is the king. This ensures that our service and support adorns a cutting edge experience while dealing with us. |
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Our dream is converted into action by the following group companies: |
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Acumen Capital Market (India) Ltd |
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Acumen Commodities (India) Ltd |
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Peninsular Middle East DMCC |
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PCML Properties Pvt. Ltd. |
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The Achievement |
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Thanks to the planning that went in into converting our dream into reality, we are well on our way to achieve our dream. Over time, Acumen has emerged as a leading financial services provider, having a network of 40,000 customers, spread over 12 states across the country, served by over 375 associates, a figure that continues to grow aggressively in the near future, thanks to our young, ambitious and service oriented team that combines well with the team of experienced professionals at senior levels who have spent a life time in the financial services sector.
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At Acumen, we promise to keep to rediscovering ourselves & redefining our services to ensure that we deliver what we dreamt and promised to deliver:
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Make investing a great & rewarding experience! |
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